Elephant of the Day

Book Layout & Research Content

The research and design for this project were conducted as part of my graduate research for my MFA in Graphic Design at Vermont College of Fine Arts. The experiment studied participants’ responses to daily visual prompts that positioned the same design in various contexts based on the appearance of different substrates.

The book summarizes the findings of my study, including the responses for each elephant and analysis of the results. The book was printed and bound through Blurb.